Endemic was founded in 2017 on two principles. The first of which is culture matters. Where you come from and your family history is important, but there are also overlapping spheres of influence that shape the person you are. The subcultures of the important aspects of your life play the largest role in shaping your identity. That brings us to the second principle "flex your identity". Be who you are, love what you love. Knowing who you are and what you stand for is the key to happiness. Which is all we wish for everyone.